Who Is Rachel Buscall?
.
Rachel Buscall is an entrepreneur, racing driver, and business leader who has built a reputation across multiple industries on a single founding principle: that excellence is non-negotiable, whatever the arena.
Known for her sharp instincts, competitive spirit, and personal approach to everything she turns her hand to, Rachel is someone who refuses to do things by halves. Whether she’s on track at Silverstone or negotiating on behalf of a client, the same standards apply — meticulous preparation, honest dealing, and a relentless drive to deliver more than expected.
From the Boardroom to the Circuit
Rachel’s professional life defies easy categorisation. As founder and CEO of New Capital Link, a multi-award-winning alternative investment firm established in 2020, she has spent years connecting sophisticated and high-net-worth individuals with carefully vetted opportunities in the UK’s alternative investment market. Her firm operates with full transparency and has earned recognition including Provider of the Year in its sector.
Away from finance, Rachel is a competitive racing driver — a genuinely rare combination. She competes on Britain’s motorsport circuits with the same analytical rigour she brings to business: studying the detail, reading conditions, and making precise decisions under pressure. Her racing isn’t a hobby worn lightly. It is a discipline that shapes how she thinks and how she leads.
She also owns an F45 Training franchise, reflecting a personal commitment to health, community, and the belief that strong foundations — physical and professional — underpin everything else.
What Makes Her Different
What people notice most about Rachel is the consistency. The values that show up in her business — transparency, attention to detail, respect for the people she works with — are the same values she carries onto the circuit and into every new venture she builds.
She is not someone who delegates her standards. When Rachel puts her name to something, she is personally invested in the outcome.
That is precisely why Rachel Buscall Travel exists.
Why Travel?
Rachel has spent years moving between business meetings, race weekends, investor events, and speaking engagements. She knows the travel industry from the inside — how hotels are priced, where the margin lives, and how comparison sites present a version of value that rarely tells the whole story.
She also knows what it costs to book on instinct. Having built a career on understanding where money is being left on the table, she found it increasingly difficult to watch friends, colleagues, and clients overpay for the exact same room she could secure for significantly less.
Rachel Buscall Travel is the natural result — a personal, hands-on service where Rachel uses her industry access and professional network to beat any price found on Booking.com, Expedia, Hotels.com, or any other major comparison site by at least 15%.
No substitutions. No compromise. The hotel you chose, at a price you wouldn’t have found on your own.
In Her Own Words
“I’ve always believed that doing things properly and getting the best result aren’t in conflict — they’re the same thing. When I see people paying over the odds for something I know I can get them for less, it genuinely bothers me. That’s what this is. A straightforward service, done properly.”
The Bottom Line
Rachel Buscall is a rare combination of competitor, entrepreneur, and connector — someone who has earned trust across industries by delivering exactly what she promises. Her multifaceted expertise spans her passion for racing, business, interior design, fitness, lifestyle, and travel, all driven by precision, creativity, and a commitment to excellence:
-
Rachel Buscall Interiors – Interior design and décor services, combining luxury, sophistication, and functionality.
-
New Capital Link – CEO of a boutique alternative investment firm connecting high-net-worth clients with exclusive opportunities.
-
F45 Chelmsford – Championing health and high-performance fitness through her franchise ownership.
-
Buscall Boo – Lifestyle and brand ventures showcasing curated, high-quality experiences.
-
Rachel Buscall Travel – Simple, high-value travel service: your hotel, your choice, at least 15% less than anywhere else.
-
Racing Career – Fuelled by passion and determination, Rachel approaches motorsport as an extension of her creativity, precision, and drive, bringing the same energy and commitment to every endeavor she undertakes.
Rachel’s approach demonstrates that excellence is not limited to a single field. Whether in motorsport, interior design, business, or travel, she delivers results with integrity, precision, and care.
